Being found online through search engines is essential to any business growth. Being searchable on Google is vital to any business to promote your products and services. This is why social networking provides great opportunities for your business. Google and YouTube, are both the most dominant networking sites that are widely known and commonly used by individual entrepreneurs and companies all over the globe.

Alongside of revolutionize internet browsing and rapid growth of technology, every business must have a social media existence.  It cannot be denied that for several years of internet existence has intensely transformed the global marketplace. Businesses and individual entrepreneurs started to realize its pleasing effect to the community and to their business.

Let’s get started with Google. Why should you have a Google account? Google is the prime  browser, which means it is patronized by the greatest number of people on the internet. It’s the world’s most common platform,  used with people in any industry that provide the best and reliable results of data.

For every business, connection is extremely beneficial to be in a vigorous state. If you want your business to be in its prime: Using Google as a prime connection is the best way to go for your business and entrepreneurs. With a Google account, you will never be miles away from your prospect clients and target audience.

Creation of a Google is free and comes with many applications that can also enhance your business.

  • Gmail- Email – If you want to become a platform,  independent Gmail is the most ideal messaging system with your clients and contacts. It enables you to work from  any computer and anywhere you want.
  • Google Calendar – For valuable reminders and appointments.
  • Google Docs- allows the user to compile documents and easy access for documents sharing to their contacts.
  • Google Talk-  For instant conversation via chat and video chat.

Gmail loads faster, and it has a more storage for you documents. (additional storage is available to purchase) It is straightforward and offers more than anybody’s expectation from its free features.  Other benefits of using Gmail-Emails are less spam, instant search, conversation view, built-in chat, updated compatibility, phone calls, priority inbox, secure encryption and most of all it is free, although  some additional features are  available for purchase online.

Let’s jump over to YouTube.  Creating a Google account will automatically provide  free access  You Tube or likewise, You Tube account must be linked to Google account to activate in order to use it for uploading and viewing videos.  You Tube is a contemporary social networking site covering a large scope and wide-ranging collection of videos. It is easy to register and free to join .

It is worthwhile to make as an alternative networking site for your business branding. Many  people think of You Tube as a place where they can find a lot and information to help run their life easy, in  their business ventures and personal concerns. You Tube is the secondary data provider after Google. Many people say that if you have a high presence n Google and be a result on search engine, then why not use You Tube to sell your products and services to grab the attention of your prospect individual.

Why do people think of You Tube as a good tool to find the information they need? Simple because they think it is more reliable because they are acquiring information to real people and people like to watch videos while learning from it.

In resemblance with Google, You Tube is a must application for any business for many reasons.

It’s totally free– from joining up to video uploading, everything is free.

Services and Product demonstration– You Tube allows the user to promote their products and services with limitless boundaries.

Community Building– It will allow the users to share and deal with people whom they think a potential buyer to their products and services.

Skills Demonstration– By uploading personal videos on You Tube, anyone can show their expertise and capability to their target audience.

As with any other social networking site, You Tube has countless like the ones listed above.  You Tube is designed and created not only to entertain people, but most of all to provide help to any ones need. It is an instant problem solver and a free adviser to all.

Now in Direct Sales, both of these are extremely important because in this generation, consultants are going to the internet for everything. If you are looking to grow a team, people want to be on the team of the “GO TO” Person. The more you post, the more you appear and start building that name for yourself.  The key is consistency. So many consultants start with a platform and then realize how much work goes into marketing yourself online. It is dedication, time and consistency. Building an online presence can be very beneficial but it doesn’t happen overnight. Starting with Google+ and You Tube can however, can create a substantial jump in your credibility level.

Jill McCarthy has been in the Direct Sales industry for over 14 years. Jill's uncommon strategies shook up the traditional party plan platform when she combined it with what she has learned from some of the best influences in the Social Media industry. She is at the top level in her own Direct Sales Business, has worked with some of the most well known Direct Sales companies out there and appeared in popular publications such as The FlipFlop CEO, and Network Marketing for Facebook. Jill has personally branded herself across all platforms and prides herself on staying "in the know" of what is trending for Social Media for all Direct Sales Consultants. Connect with her on Twitter.