Where to Get Started in Social Media~ Direct Sales?
Lots of people say they don’t like Social Media and I truly believe that is because the don’t understand it. The best way I describe Social Media to my clients is to compare the connection they make with their customers at a home party and tell them, it is the same thing only digitally or through a computer. When you first get started in Direct Sales, it is easy to see that Social Media is something that you must have in order to stand along other consultants but it can get overwhelming and frustrating very quickly for someone who does not understand it. So many consultants come to me trying to figure out where they start, how much time to make for, what platforms to do it on and whether or not they have to have it at all.
Here are some quick tips to get you started on the right path. The key is truly creating a plan and determining what will work best for your business.
You need to decide what you want to accomplish by launching a Social Media Strategy. What is your main goal when you are following up or interacting with people online? You need to write these down and focus on what the ultimate goal is. Are you hoping to connect with new people? Do you just want to follow up with current customers? Do you want to spread the word about what you do. All of these need to be decided first.
How much time do you have? and how much time are you willing to schedule into your day for your Social Media Marketing Strategy.
Which Social Media Platforms will work best for your business? Platforms are those sites and places online where you will be spending time. I suggest this time and time again. Do not take on too many! First of all some of the platforms will not even work for a home based business. Decide on a couple and master them. Get really really good at them, good at connecting and be known on those platforms.
Determine who your target market is and how you will find them on the social media sites you are using. On Facebook, it might be groups or pages; on Pinterest, you can do searches. Once you’ve found your market, spend your time in these areas making friends/followers; interacting with and engaging in conversations. Your target audience might be crafters; wahms; candles; jewlery; weight loss, etc.
Don’t let go of your current day to day result producing activities to do this. Make it part of your strategy. Continue making calls and prospecting; booking parties; following up and giving business overviews regularly.
Remember, it takes time and consistency to build your presence, brand and following. You are there to build relationships first, and then business will follow. I see so many consultants either post 2-3 times and expect results or dont’ post for a month and wonder what is going on. Social Media is more than a post on Facebook, a pin on Pinterest or a Tweet on Twitter. It is consistent relationship building day in and day out. It is never missing a day of your Social Media schedule. It is consistently posting new valuable content that your readers are waiting for. So many people have the misconception that working their direct sales business by using Social Media is easy. People honestly think that orders come flying in and recruits are banging down the door. That my friends is simply not the case.
Using Social Media as your Marketing choice can be frustrating and difficult. You have to win people over by your written tone, a picture or video. Those forms of communication can’t miss a beat. Social Media marketing is not easy but when done correctly can open the doors to huge business opportunities. Is your door open? We’d love to hear how you are doing.