What is Klout and Why Do I Need It?
People always ask, “What is Klout?” Klout was created in 2008 and it is still growing. Their main goal is to help a person figure out how to boost their visibility and interaction with others online free of charge.
Blogging and other at-home businesses are beginning to grow in popularity, all thanks to social media. People who use blogs, Facebook, and Twitter to boost their business are very keen on what their Klout score is to determine their own success. Klout is a company based in San Francisco, CA that measures how much influence you have in the social world.
How does it work?
The scoring is based not on how many followers you have, but rather how much traffic your posts bring. In Twitter, Klout looks at people who re-tweet or reply to your tweets. However, on Facebook, Klout bases their score on likes and comments to posts. This is why engagement is very important. People who are aware of Klout usually post articles, pics and links that they know will get people talking. Currently Twitter and Facebook are the really the only two social mediums that Klout takes into their score configuration.
How to Use It
Klout is simple to use, and walks you through much of the process. As an individual, you can note how successful you are on many social areas. Even though it only looks at Facebook and Twitter, you can set up LinkedIn, Google+, YouTube, and more. Seeing your score can help you see what topics most people are interested in talking about. You will also have access to discounts and events through Klout Perks. Some of these discounts could involve sampling products before they are released to the general public.
If you are working with a business, you can find other Klout users and their scores. This will help you decide which individuals you will want to send products to and connect with. Along with their scores, you can see their feeds on several social mediums allowing you to know what their interests are.
People will give out Klout daily. You want this. This will help you become recognized in your area. Hang with the peeps online with high Klout, this will help you become relevant by watching they are doing and following along.