Social Media is about Building Relationships   

Building Relationships are key in all social media platforms. Your online strategy, in order to have strong connections in all Social Media must include the concept of making and achieving return on the relationship to your business. Some people think that establishing relationships is not important and doesn’t actually effect who visits and stays on your site or who repurchases from you. That is completely incorrect. It is extremely essential to understand the importance of connecting with people. A high level of your business’s revenue depends on establishing solid and substantial relationships with your customers as well as meeting people you may never would have met. Some of the most amazing people in my life,  I have met because of Social Media. People that are simply my friends, people that have joined my Direct Sales Businesses and people I just chat with every single day.

How to Build Relationships on Social Media Platforms

Now a days, we are using different kinds of online social media networks including Twitter, Face book, LinkedIn, Pinterest, Google +and Instagram. You can meet new people and grow your relationships more than you ever could before. It is truly amazing.  You can connect with thousands of people all around the world while you are in the comfort of your own home or office.   All social media platforms are considered to be one giant scoreboard.  The group with maximum fans and followers seems to be considered in a winning position.  People who like your pages you will automatically add into your team. However, it is not just a numbers game. You can have 20,000 fans or followers on any given page but if you are not having conversations and engaging with these people, you lose the game. You are better off having a 100 fans you talk to every single day than 100,000 random people that you have built no connections with. Forget the numbers and focus on how many true connections you are having.

 How True Are The Relationships You Have on Social Media?

 The authenticity of the relationships depends on the meaning behind them. This is what matters, not the the numbers of fans.  Having great numbers on your social media page can give you a powerful tool but only if you uses it in a right way.  Quality of conversion is really important in Social Media and your business. It is about building your community.

 So what is the secret of Social Media and Building Relationships in your DIrect Sales business?  The success key is the use of social media to transform business links into the personal relationships, friendships, loyal customers and true fans of what you have to offer.  The establishment of interpersonal and authentic relationships can boost your professional performance and make your business more effective, profitable, dynamic, and enjoyable.

There are a number of platforms which are providing a source to help organizations build relationships.   The key to your business’s development is a good relationship between your home business and its target audience.  Social Media can provide you with tools to identify and join communities to share your information about your brand. Strong relationships will transpire because with the help of these communities, you can capture a maximum audience with people who are interested in your business,  love your personality and really want to hear what you have to say.

There are some practices that every business can follow when they use social media to explode their business.

  • Share your brand’s unique style and information online.
  • Design your business blog and profile with the aim of providing an authenticityof your business to visitors.
  • Post links to catchy stories and humorous photos from your business’s events
  • Always use unique and relevant content to attract the people.

In the end,  as technology continues to change how our businesses function,  Social Media and making connections also change the underlying principles of our home business’s development strategy.   The key to success is to keep relationships meaningful.  Online Social media platforms help businesses  stay up to date, connected with customers, hostesses and potential team members.  Focusing on learning from new people that you meet online instead of pushing your product or service will ultimately grow your business more than ever before your very eyes. 

Jill McCarthy has been in the Direct Sales industry for over 14 years. Jill's uncommon strategies shook up the traditional party plan platform when she combined it with what she has learned from some of the best influences in the Social Media industry. She is at the top level in her own Direct Sales Business, has worked with some of the most well known Direct Sales companies out there and appeared in popular publications such as The FlipFlop CEO, and Network Marketing for Facebook. Jill has personally branded herself across all platforms and prides herself on staying "in the know" of what is trending for Social Media for all Direct Sales Consultants. Connect with her on Twitter.