Social media etiquette is one of the top issues online. Social Media in general has played an essential role in every society, however, It does have some positive as well as negative aspects. It helps connect people with their friends and even family members, if they are apart. It helps people connect all over the world in minutes. You can easily communicate your message to people and in seconds hundreds of people know what you want to say.

The negative part of social media is that although your message gets out fast, that is not necessarily a good thing if you have not been taught social media etiquette. Social Media etiquette can be the defining line between a well connected team and a team who is just completely segregated and the difference between a consultant acquiring lots of new recruits and one who can’t seem to get any. It can also cause once buying customers to just be annoyed and block out a consultant all together.  Social Media Etiquette is a lot like email etiquette. You must learn how sentences are read as well as what to do and not do. You can quickly alienate team members and customers online if you type things that are read or interpreted wrong. It can quickly shake up your relationships online to the point where your team is disengaged and your customers buy from different consultants.

Most people using Social Media are unaware of the rules  when it comes to using any social networking site. You must follow some guidelines while communicating through social media platforms. I see it time and time again, things that come across rude or just bad social media user practices.  The entire point behind social media is to build relationships and to connect with people. It wasn’t to give you your own personal bill board for your business.  When certain things are done that just don’t set well with your fans or readers, you can hurt what you have built using social media. Direct Sales consultants are continuously doing the exact opposite of what they should when using Social Media. Here are some tips that every Direct Sales Consultant should do if your main goal is to keep your followers or fans coming back to your page.

  • Do not go to another consultant’s fan page (which is designated for customers) and ask if you can use their post. Always private message the person. Most of the time they will be more than happy to let you use their content but to ask if you can on their wall just looks tacky and it can get annoying.
  • Do not only post about your direct sales business. For some reason this is a difficult one for people. They truly believe that if they don’t continuously post about their business that another consultant might get their business. It couldn’t be further from the truth. Social Media is about building relationships. When you post nothing but marketing for your business, you are not building relationships and people will not revisit your page. Post things of value and content. Post quotes, humor, things about your life. Trust me, people want to know and they will buy form people they connect with.
  • Stay consistent. You should be posting 4-6 times a day. To only post once a day and think people will remember you, you are wrong. What is even worse is to only post once a day and its another ad for your business. Your customers want to know you take this business seriously and if you only show up once or twice a week, they will find a consultant who does show up.
  • Do not post your link on other people’s fanpages. It is just annoying and wrong. If you would like someone to like your page and would like to share your page with them, simply send them a private message. It would be the same as having a store front and someone putting their business’s flyers all over your windows. Not good.
  • Don’t pin other  people’s pins on Pinterest and change the URL to send pinners to your website. Post your own photos and then add your own URL. It is just like changing the address of a local business. Not nice. Do the work and pin your own.
  • Be very careful of your tone, your use of exclamation points and capital letters. They can be read wrong very fast and you can immediately be taken as brash. People will go somewhere else.
  • Some people think that announcing every milestone is good but there is a fine line. Be careful. If you already don’t know how your posts are reading and people are taking you as brash, when you start announcing your accomplishments every day, they will not consider you bragging. Provide amazing leadership and customer service and let others brag about you. This will come across much better.
  • People do not bother to check the spelling of the content that is going to be posted. They quickly write and post and never bother looking at what they typed. People should check the spellings before posting any comment or status on the wall. It has a good impression among people who use social networking sites like Facebook.
  • People do not use the privacy conditions. They are facilitated by many security conditions, but because of lack of knowledge they do not focus on all these things. Hence, it results in the leakage of the personal data of the people. Users should not make it visible to all, but they should impose privacy conditions on all the secret data.
  • Usually vague status is posted on the walls. It causes difficult for the people to understand your thinking as well as the idea you want to deliver. Always try to make a clear and understandable statement.
  • Do not share unwanted content that is special or valuable for you. Try to focus on the things that are valuable from the users and other perspectives.
  • Do not copy another customers exact post. Either share the post of put the wording in your own words or your own personality. Be creative. When you just repost, it tells people you can’t think on your own.

What do you think? Are there other things you see online that just drive you crazy? We would love to hear about them. When you are using social media, show respect for other consultants and be creative showing customers and potential team members why you should be their sponsor or consultant.

Jill McCarthy has been in the Direct Sales industry for over 14 years. Jill's uncommon strategies shook up the traditional party plan platform when she combined it with what she has learned from some of the best influences in the Social Media industry. She is at the top level in her own Direct Sales Business, has worked with some of the most well known Direct Sales companies out there and appeared in popular publications such as The FlipFlop CEO, and Network Marketing for Facebook. Jill has personally branded herself across all platforms and prides herself on staying "in the know" of what is trending for Social Media for all Direct Sales Consultants. Connect with her on Twitter.