Social Media has become such an important part of our direct sales business promotions that some people tend to share everything that is going on in their lives – good or bad. While this may be fine on your personal account, make sure that you have separate business accounts where you can add customers and people interested in your products. On your business account, it is very important to not discuss certain topics so as not to offend others. I am sure that these 4 topics are something that you already know, but a reminder can’t hurt!
1. Religion – Religion is a touchy topic to discuss on any social media platforms and if you want to discuss it or post about it…it should be generalized religion topics only. You do not want to engage in a religious conflict on your social media accounts for fear of offending those who have a differing opinion or religious belief.
2. Politics – Politics is just as touchy, if not more touchy than the topic of religion when it comes to discussing it on social media platforms. While you may hold strong political beliefs, any political discussions should be kept minimal and general in nature.
3. Racism & Hate – It goes without saying that if you publish or post anything that can be misconstrued as racism, prejudice or hate…you will receive backlash for it on your social media accounts. These types of discussions and/or beliefs are best unsaid on any of your business accounts.
4. Foul Language, Offensive Topics & Photographs – If you are using your accounts for business, you never want to offend others by using inappropriate language no matter how angry or upset you are about any given topic or discussion. In addition, you never want to publish any photographs that others can and would find offensive.
While we do encourage personal conversation and interaction on your business accounts, keep it on the professional and friendly side. Don’t get too personal – such as talking about the fight you had with hubby or how much you hate your J O B, etc. Remember, you never know who is watching you and how you conduct your business. It all reflects on you – positive and negative.