To use Pinterest for your Direct Sales Business, you need to first understand what it is, how it works and how to make it work for you. Pinterest is a Visual Social Network built around engaging visual content. Users share visual images from the web, by “pinning” them on to a series of virtual Pin Boards.
You are the pinner, can create and share lots of information bookmarked by a picture, graphic or video. Pinterest is one of the more popular online social networking sites but instead of text communication with one another, you “pin” and share photographs or videos of items you love to share with others. It does have big benefits for businesses that choose to use it as many people are visual and prefer to see photos rather than a lot of text.
Look at Pinterest as a big memory board hanging on your office wall with photographs pinned to it of items you like, dreams and goals you want to achieve and so forth. The only difference is that Pinterest is a virtual memory board that the entire world can see and share with others. You can pin photos directly from your web site, blog or you can upload them directly onto Pinterest. When doing so, it is important that you label these photos correctly and tag them with appropriate descriptions to make sure they are searchable and easily found by others.
Your Pinterest Strategy
You must first decide if Pinterest is a fit for your Direct Sales business. Personally, I don’t know why you wouldn’t be pinning. Most direct sales consultants are women and over 85% of Pinterest users are women. Hmmm, sounds like a given to me.
With huge potential for driving traffic to your website or other social media platforms, there are some things that you must do as soon as possible in order to take advantage of Pinterest’s potential for you gaining new Direct Sales customers an team members. When you use Pinterest as a portion of your marketing and networking plan it will open up doors for you with other users who are looking for the type of products that you sell or business opportunities available. Users can find your items and pin them to their Pinterest boards and often times this will lead to clicks to your website and encourage future purchases by the user. Not only that, their followers will see the item(s) that they pinned and perhaps will re-pin them to their own boards. This is a great opportunity for online visibility.
Get started on Pinterest Today with these Action.
First and foremost, take the time to set up your account properly. If you can try to always use your name to set up your account. Cute names are just that, cute. But safe yourself the trouble of having to start over if something happens. Use your name and you can market anything you want at any time.
Be sure to set up your account as a business account. This is fairly straight forward through Pinterest but you may someone who is a bit tech savvy to help.
Use keywords in any description area. From your bio to each board. This will help people find you easily.
Set up all of your links to your Social Media accounts.
If you have a custom site, be sure you have “pin it” buttons on your site. Your content should be pinnable. After all, you want people to share what you create.
Research what YOUR ideal client is pinning. Search thru the keyboards and be familiar with what your potential customer is looking for. We all like to pin stuff we like, but you must think strategically. Pin what will be repinned and your Pinterest account will do significantly better in the feed. What does your customer find motivating? inspirational? helpful?
Make sure your first 3 rows of boards reflect your business, values, products and services. Then create boards which reflect the message that your personal branding is trying to put out there. If you look at mine at www.pinterest.com/jilleysue, you will see my first 3 rows reflect business and social media and then I start to move into my brand and things that reflect on the entire GIRLBOSS theme.
Before you pin, be sure that the source leading to that pin is legitimate. If you have a ton of pins that lead to no where or bad sites, it will reflect your Pinterest rankings.
If you are creating your own graphics or content, be sure to add a watermark. This will keep your work connected to your website and brand.
Everything you do should be strategic. Follow tons of people who are posting content that is of value to you. Once you start repinning their content, you will easily start building your community.
Repin daily across many of your boards. Have fun with your board names but remember that your board titles and descriptions are searchable on Pinterest, so you need to keep in mind what your ideal client may be searching for. Keep your boards simple and people will keep coming back to find content they find valuable.
No pin dumping. The feed is slower on Pinterest. If you repin 500 pins within seconds of each other, you will most likely annoy your followers. We don’t need to see 120 avocado recipes in the feed at once. Pins will remain in the feed for a few days or even longer. Pin every couple of minutes and space things out.
You must produce your own visual content. If you create content that is visually engaging and that people will want to share, you will be seen. Remember 80% of all pins are REPINS so you must create your own goods that people will love. This is now really simple with tools like Picmonkey and Canva.
The Key To Success on Pinterest
The main key to being successful with Pinterest is to not only use it for business, but also pin and repin content of interest to you. When using Pinterest it’s important to visit other user’s boards and the main stream of your followers and participate in re-pinning some of their items so that they return the favor to you. Build a community and just like other platforms, BE SOCIAL.
Pinterest is a fun, unobtrusive way to showcase your items in your direct sales business as well as articles and graphics that may pertain to business. Visit Pinterest and decide if it is something that is right for your business.
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