In Part I of this series of newsletter tips for a direct sales business, we learned four great tips to get you started with a newsletter. Here are five additional tips that will help you produce a good quality newsletter that your readers will enjoy opening when it hits their mailbox.
* You want the background of your newsletter to be white with your text black. Choose a font that is easy to read and a color scheme that is easy on the eyes. If your newsletter is not easy to read, your readers will move on. Remember, they only spend a limited time on emails, so you will want to grab them from the beginning.
* You need to correctly format your e-newsletter so that it’s organized and well put together. The information contained within it should be easy to read and easy to find. A good recommendation is a brief table of contents at the top of each newsletter. Your readers can see what the contents are and locate the topics they are interested in.
* Make sure you proofread your newsletter for spelling and grammar mistakes! While your information doesn’t have to be professionally written, it does have to look professional in its appearance. Double check any prices, web links, etc. for errors before finalizing the final copy.
* Every newsletter that you send out must include a disclaimer at the bottom as well as a way for subscribers to unsubscribe which should be easy and painless! Don’t worry, readers will come and go, so don’t fret when you lose readers from time to time.
* As a publisher it is your job to promote your newsletter via your website, blog, to offline customers and via your social media networks. If you are having issues getting subscribers to join, try offering member only discounts and sales specials with a sign up.
By using these tips for your direct sales newsletter, you will find yourself creating a nice, informational read that your subscribers will enjoy. Converting sales from it will soon be second nature.
Come back and share your link to your newsletter, I would love to see it.