How to Use Twitter to Grow Your Direct Sales Business
I have worked in the direct sales industry well before the days of Twitter and Facebook. Those who are involved in direct sales today have so many opportunities when it comes to marketing their business. In this article, we are going to focus on how to use Twitter to grow your business.
If you are new to Twitter, you may wonder who in the world, besides celebrities and teens, are even on the networking site. Twitter is comprised of people who are trying to promote and sell their goods or services. There are also people, like on Facebook, which prefer to use Twitter to connect with family and friends. Many of the entrepreneurs that are on Twitter usually are marketing their business by giving away something free, such as an EBook, in order to get customers to their site.
Twitter is a great way to market your direct sales business but you have to heed caution in the way you approach your techniques. The reason is simple: people are used to being spammed on Twitter so they will just see you as another spammer. You need to build relationships with people before you approach them with your business. The people on Twitter need to know that they can trust you and that you are not a spammer.
There are some things you will need to remember when learning how to use Twitter to market your direct sales business. Once you have an established list of followers, you want to get them involved in your business. You can do this by asking what their opinion is of your products or services. When tweeting, do not have every tweet sound like a promotional ad. Tweet about something cute your granddaughter did or your son’s soccer game. By mixing things up, people are less likely to think you are just there for sales purposes only. If you follow these tips, you will have a new marketing tool in your pocket in no time for your Direct Sales business. You will have a continuous flow or new followers to your fan page and you will have an ongoing relationship with these fans.
Here are some quick tips to help you get started when it comes to building relationships on twitter:
Use hashtags to do a search for topics that people are talking about and join the conversation.
- Connect your Facebook and Twitter, making sure that your Facebook posts push to your Twitter account. Do not do vice versa or that will be too many posts on your Facebook page.
- Search for people who post things you find value in and follow them.
- Start mentioning and retweeting other people’s posts.
- Join Tweet Chats about relevant topics that you are interested in.
- Start Talking. Ask how people are.
- Retweet quotes, jokes, tidbits of information.
Start there and you will be well on your way to a huge twitter following. When you can really grasp that Twitter is all about building relationships and connecting with people, you will have a tool that will blow up your Direct Sales business.
Clients are constantly asking me how to get new fans to your Facebook Fan Page. Twitter truly is the answer. There is a huge arena of people waiting for you to connect with them. Many of them do not know about your business and most have never even heard of it. Once they start following you and you build a relationship with them, then the magic happens. You have a chance to share your passion and what you do with people who many never have heard of your business before you. Do you see the potential? Are you on Twitter? Go to Twitter right now, follow @jilleysue and let me take a look to see where you can start being AMAZING on Twitter.