Facebook is a remarkable social media platform that provides the opportunity and power for us to share their our thoughts to the world, connect with their acquaintances, build a new relationship and solidify business engagement. Facebook has a lot of impressive features offered to us; one of these very popular features is Facebook Fan Page for your customers.  This feature has gained great popularity in the Direct Sales Industry.  Most of us run Facebook fan pages for our customers and friends to see what we are doing with our home businesses and to communicate daily about our products, but there is on small piece most people are missing.

Our Facebook fan pages are now an essential pieces of our home businesses. They allow us to be visible to so many more people than we normally would using the traditional party plan platform. Facebook has over 350 million users and counting and it provides an extraordinary opportunity for every user.  [whether you are a solo entrepreneur or a large institution] for visibility, live search ability, Google indexing and most especially with fans engagement. There are several components of having an effective Facebook fan page in general, however, the two most important components of Facebook fan page engagement are: the sharing attribute and compatibility of content which are very vital and the second one is the comments stimulation.

When people ask me to  take a look at their business pages  I see posts for the most part. However the posts surround the consultants product or service and there are hardly ever any comments.  There is a basic rule of thumb.  The more comments, shares and likes you gain from  a post, the more visibility you gain from the public.  I challenge you to go to your Direct Sales Fan pages right now.  Tell me how many of your posts have atleast 10 comments under them?  How many of your posts have atleast 10-20 likes? How many of your posts have ANY shares?

Sad but true. Most Direct Sales consultants are missing the mark. Customers are going to stay loyal to you when they truly believe that you care and when you post valuable content that will keep them coming back for more. If they can rely on the fact that your fan page is nothing more than a digital billboard, they will not be back. They will not comment and sometimes they will not be a fan.

 The following factors are important points and tips for you to be sure you are following if you are want to make sure you Facebook Fan Page is Rockin and Rollin

facebook fan pages

Posts Cycles.

For most of Facebook fan pages, there is direct reciprocal connection between the frequency of the posts and the total count of fans. The regularity of posts is the premier factor to increase your fans. If you are starting to create a fan page, it is suggested to post regularly of at least one update per day and twice the next day and then continue the update until you reach at least four posts daily scheduled through out the day. THIS IS A MUST!

Post Content.

I recommend  to mix up your posts with your personal thoughts, useful tips, tools, resources as well as breaking news and links from the other sources and related niches to make it more influencing with people from a different area.

Content Sources.

Import your own blog using apps, or create a new page and consistently review each morning for freshly shared content.  An additional sub-factor is to subscribe for relevant feeds and information then post and share it to your Facebook fan page. Content is key and I highly recommend that EVERY direct sales consultant have a blog. The entire point for social media is to drive people back to you website. If you only have a static corporate site provided by your company, people will know what to expect. They will not revisit it and more importantly, they will not buy or join your team.

Nurture the growth of your Style.

Most people will get back to your fan page if you do a good sense inside the community. Even if, you are a large brand and there are hundreds or consultants. There is no such thing as over saturation online. People will come back to the fan page of the consultant who builds a relationship with them…PERIOD.   It is very important that you are open minded, accommodating, friendly and approachable.  You should respond to every single post that is made on your page. Make jokes, laugh with people. Get to know your fans and let them know you care and they will come back. This is not a quick thing. Social Media and your fan base takes a long time to build up. Your work at it must be consistent and it must be done DAILY!

Mix-up your post types.

Mixing up everything is entertaining and fun for your fans.  Make sure you have  text, videos, photos, and links from the other sources, events, tags and notes apps for multiple sources of your posts.

Some other important tips to remember are:

  • Update your statuses  with an intriguing question. If you ask a question, people  know you want to hear their opinion.
  • Add your own comments to start a conversation thread.
  • Check updates and respond to the thread as often as possible. Answer questions as immediately as you can.

Facebook fanpages let you create and increase your community base and communicate with your fans and customers every single day. They connect you to the people who are eager to buy from you, host a party, learn from you or join your team. Fan pages can be very active if you utilize them in the right way.

In Direct Sales, there are many people doing the same thing you are doing. You need to be different. You need to separate yourself. Put the customer first even on your fanpages and you’ll always come out on top. Drive people back to your website with content that is valuable to them. To have fanpages are great but they are just a piece in being successful online.  

Jill McCarthy has been in the Direct Sales industry for over 14 years. Jill's uncommon strategies shook up the traditional party plan platform when she combined it with what she has learned from some of the best influences in the Social Media industry. She is at the top level in her own Direct Sales Business, has worked with some of the most well known Direct Sales companies out there and appeared in popular publications such as The FlipFlop CEO, and Network Marketing for Facebook. Jill has personally branded herself across all platforms and prides herself on staying "in the know" of what is trending for Social Media for all Direct Sales Consultants. Connect with her on Twitter.