Have you heard the saying “If you don’t know where you are going, then how will you know when you get there?” All businesses, large or small, have some type of marketing plan in place. Having a firm plan gives you and your direct sales business a direction on where to go when it comes to advertising and marketing your business.  It can become your road map to success. If you don’t have a marketing plan yet, it’s time to draft one up and implement one today.

Here are some of the things that you will want to include on your marketing plan.

 Types of Marketing – You will have to decide what type of marketing you would like to use. This will include offline print ads, online banner/button ads, online text links, online article marketing, blogger outreach programs, pay per click, etc. Do some research and make a list of the marketing avenues that interest you and decide on which one to start first.

Set a Budget – How much money are you willing to spend to get the results that you want? Sure, there are a few small things that you can do that are free, but if you want to yield the best results, you will need to invest some money into your business marketing plan. You can start small and slowly grow it if you are comfortable with that.

 Make a Plan – Once you have your list, start with the first task and implement it. Once you have the first one rolling, go on to the next one. Don’t start a slew of marketing tasks all at one time as it’s harder to track your results and it can get pretty pricey.

 Track Your Results – You can do this the high-tech way or just grab a notebook. Regardless, you need to track your marketing efforts to see which avenue is creating the sales and results that you need. The ones that are not working can be dropped and replaced with ones that do.

Include Goals Also include your goals for your business.  How much income do you want to see?  Break that down into weekly results and include how many parties and sales that it will take to get there.  How many team members do you want to add per month?  It is smart of have weekly, month, 6 month and yearly goals that are flexible yet hold you accountable for your results too.

There is no right or wrong way to  make your marketing plan for your direct sales business, but having one does help you have your finger on your business at all times.  Including your goals will give allow you to see results from your hard work.


Jill McCarthy has been in the Direct Sales industry for over 14 years. Jill's uncommon strategies shook up the traditional party plan platform when she combined it with what she has learned from some of the best influences in the Social Media industry. She is at the top level in her own Direct Sales Business, has worked with some of the most well known Direct Sales companies out there and appeared in popular publications such as The FlipFlop CEO, and Network Marketing for Facebook. Jill has personally branded herself across all platforms and prides herself on staying "in the know" of what is trending for Social Media for all Direct Sales Consultants. Connect with her on Twitter.