Common Myths about Using Social Media for your Direct Sales Business

There are so many myths about using Social Media for your Direct Sales business. After returning home from Cancun, Mexico this weekend for my direct sales business’s leadership retreat, it was quite easy to have topics for Social Super Girl. Being with 700 fabulous leaders, it is easy to see that there are quite a few misconceptions about Social Media and especially using it for your business. 

Myth #1: You can’t have a successful direct sales business using only social media.

This topic came up quite a bit as some consultants close to me introduced me as a “the social media girl”. I either became someone people were very interested in and people wanted to pick my brain and know more, or I became people were interested in hearing but looked at me like I was a sneaky outsider, or people simply shut down and seem to have the idea that people “buy connections” on social media and that it is a horrible, lying, evil way to fun a business. Now I didn’t take the 2nd or 3rd type of people personally because the first type of people continously said, “I just don’t get it.” or “It confuses me.” This led me to believe that the 2nd and 3rd set of people just don’t understand what social media is all about.

Social Media is not “keyword buying” on Google or the act of sitting back and watching your workstation and watching orders and recruits just roll in. Social Media refers to interactions among people who have something in common and create, share, exchange and comment content among themselves in virtual communities and networks.  By content, we mean posts, pictures, videos, updates etc. This is the same by which you and I would talk at a cocktail party exchanging dialogue or pictures of our kids. Social Media is relationship building and I am here to let every single consultant in every single Direct Sales business know you, you can have a very successful direct sales business using only Social Media as well as adding Social Media to the Direct Sales business model that everyone knows and loves of home parties. 

In 2013, most everyone is on one Social Media platform or another. Social Media has allowed us to interact, build relationships and come in contact with people we probably never would have if this was 1995. It has opened up doors and allowed many people who might have not been successful in Direct Sales be company Superstars.

Myth #2 Social Media is the easy way and people who use it don’t work as hard as Consultants who do home parties. 

This goes back to Myth #1 that Social Media is some how keyword buying and orders just roll in. Social Media is not just playing on Facebook all day long. It is building relationships that could take days, months and years. Whether is is answering questions, blog posting, creating videos, editing videos, posting pictures on various platforms or creating content of value for those that might potentially be interested in your business, it all takes long, hard, dedicated, consistent hours. Some will always believe that being in front of someone is the best and ONLY way to build relationships. I will throw it out there and say that people who do not try to learn what will be all we know in a few years will be left behind. From no one wanting a Facebook page to even 85 year old grandmothers having Facebook pages and participating in online Party Planning parties so they don’t have to venture out in the snow to their grand daughters party is becoming how we do things. Is it any easier, no. I will always disagree. Those of us using Social Media are still building relationships, are still having parties, are still answering questions about the business, are still meeting with potential business partners, are still bagging product, are still delivering product and are usually answering email messages to the wee hours of the night, blog posting and creating videos.  If you get 20 Social Media users in a room, they will tell you it is quite difficult to stay consistent posting content every single day so that they stay relevant and a place people come back to in a world full of competition.

Myth #3 Home Parties are the ONLY way you can and you should build your Direct Sales Business

Home Parties are one of the best ways to build your Direct Sales Business but they are not the only way and I am a true believer in the fact that Direct Sales allows you to open up doors and find what you are good at. Some are great at home parties, some are great at networking, some are great at events , some are great at doing videos and some are amazing at Social Media. I don’t believe any one way is better than the other. I believe we gravitate to what we are good at. The problem that I see is not any Direct Sales business is opening their eyes to the potential of Social Media and where it could take a company. Many times I hear that some companies are not allowing any form of Social Media or restricting it so much because they want to bring party planning back in the home. I again say if companies do not embrace the way the public is now interacting and take into consideration that people are busy and like to using Social Media than they will fall behind. Let’s take the phone for example. Back in 1985, Tupperware Consultants were calling every hostess and every potential recruit and now we are Facebooking and Texting. The phone in most consultant’s business’s doesn’t exist unless we are talking about texting. And so based on how we went from AOL to Myspace now to Facebook and on to GOOGLE +, I do believe the times are changing. Yes Parties will ALWAYS be an amazing way to connect with people and share your products and get new team members but Social Media allows us to connect just as easily in a time when most people in the age range that are having parties would rather connect on a Social Media platform than connect in their homes. 

Myth#4 You may be using Social Media and think you are successful but you will never be as successful as the top earners.

Based on the above 4 Myths being debunked, I again believe this to be incorrect. Social Media has grown businesses in days or it can take longer. Because of my job and my story, Social Media was the ONLY way I would have a chance at being Successful at Direct Sales. The definition of success is different to everyone and I may  not have hit top rank in a year but I absolutely love the pace that my business has gone. I have allowed myself to learn the businesses, connect with people, enjoy trips, learn from the best and enjoy each and every single title I have earned. Because of some consultant’s stories like being in very rural areas, not being able to be free at night or weekends to have home parties, no funds for events to name a few, Social Media has allowed them to go on trips, collaborate with mentors, gain coaches, grow their teams and provide for their families things they wouldn’t normally be able to do.

There use to be defined categories in which you worked your business; home parties, catalog parties, events, fundraisers and online. Online was defined as internet sales. This is definitely a category but Direct Sales consultants, Executives and companies really need to open their eyes and their minds to Social Media and relationship building being a huge avenue that instead of so many rules and guidelines  someone starts to encourage Social Media and more than just posting on Facebook but how to build relevant teams and businesses using  this powerful source.   Top Earners CAN and will be Social Media users. I am wondering what Direct Sales Company will the FIRST to start Social Media training in their training areas. How about courses like Facebook etiquette? How to build your team using Facebook Groups? How to find new Customers using Twitter? How to have online parties using Social Media? Top earners are already teaching this. What company will start listening to these top earners? Social Media will play a huge roll in the Direct Sales industry. For those that love it, this will give them opportunities that they wouldn’t have normally had. For companies that embrace, I believe your consultant team will grown more than any other company out there. 


Jill McCarthy has been in the Direct Sales industry for over 14 years. Jill's uncommon strategies shook up the traditional party plan platform when she combined it with what she has learned from some of the best influences in the Social Media industry. She is at the top level in her own Direct Sales Business, has worked with some of the most well known Direct Sales companies out there and appeared in popular publications such as The FlipFlop CEO, and Network Marketing for Facebook. Jill has personally branded herself across all platforms and prides herself on staying "in the know" of what is trending for Social Media for all Direct Sales Consultants. Connect with her on Twitter.