Running a direct sales business is not much different from owning a local business that has an actual storefront.  The difference is that your store goes to a person or they come to you.  The one thing that makes it a bit difficult is that there is no physical store for passers-by to see.  You have to do the marketing and advertising for your business.

Locally, there are many ways that you can advertise your business and one of those is joining a local business networking group.  You can find such groups by doing a search on the internet for them.  You will likely find groups like MeetUp and BNI and similarly structured groups.  Depending on your business, you may want to find Moms groups or Womens Success groups.

 Here are some great benefits that joining a business networking groups can bring to you and your business.

* Learn from professionals in your area on which local advertising means work best for small business owners. Not only will you learn which local advertising methods to you, you can find out who their contacts are and utilize them for your own home business.

* Other businesses are more willing to work with you and/or to extend business discounts to you when you belong to a local business networking group. These discounts can include big savings on advertising, printing, shipping needs and a whole host of other business related goods.

* Networking with others locally will help set up a consistent and reliable support system for you and your business. When you have questions, need help and/or support, your fellow business owners can help lend a hand or their expertise to help assist you.

* You can educate yourself and learn from fellow networking business partners all different kinds of aspects related to your home business. They can help you learn your local tax laws, advertising restrictions, business problem solving and all kinds of other things. Home business professionals are a wealth of information and many will share that information with you.

* Share leads with like-minded business people.  You will meet a large variety of other businesses and by sharing and referring your friends or people that you know, you will also be receiving some leads back too.

Promoting your direct sales business through local networking groups can be a great way to meet others and open doors to new opportunities.  Promotion is necessary for the success of any small business and local opportunities is a plus.

Jill McCarthy has been in the Direct Sales industry for over 14 years. Jill's uncommon strategies shook up the traditional party plan platform when she combined it with what she has learned from some of the best influences in the Social Media industry. She is at the top level in her own Direct Sales Business, has worked with some of the most well known Direct Sales companies out there and appeared in popular publications such as The FlipFlop CEO, and Network Marketing for Facebook. Jill has personally branded herself across all platforms and prides herself on staying "in the know" of what is trending for Social Media for all Direct Sales Consultants. Connect with her on Twitter.