When Direct Sellers get started on Social Media, they are so overwhelmed and just begin throwing up accounts everywhere. Once they get those up, then they just aren’t sure what to do, where to begin or if they should even be on that platform at all.
Facebook is usually the first place most people start, because they feel comfortable and let’s face it, it is usually the first platform we check before we even get out of bed. We open a twitter account, but “don’t get it.” Instagram is usually in place but we fill it with babies and breakfast and let’s not even talk live streaming or video (where everyone should be but aren’t).
Fact is the first thing people do before they will do business with someone is check them out on Social Media platforms, so it is important to know what you are doing, take the time to understand where you are marketing, how the platforms work and the difference between being “social rather than spammy.”
This all comes down to one thing, planning. When you start an account on Social Media, you need to be ready to be active and consistent on that account. You also need to use those accounts as tools instead of only being consumed with posting. Being present and there means you need to be ready to engage with people. You need to provide value. Many direct sellers get confused by that word. It means to provide something for people that they will come back for instead of constantly shoving marketing flyers at them. You must show your energy and passion for your company digitally. It isn’t always easy but if done right it will come thru. Here are 7 things you must be doing on Social Media to stand out, show up and be different.
- Know your Market.
Who is the person that would want your product? Who needs your information? Who are you solving a problem for? Of course most will say that everyone wants your goodies but when you market to everyone, you actually market to no one. You must be specific. For example, with my particular Direct Sales company, my product can be marketed to everyone but I focus on pet owners and new mothers. This means I point out reasons those particular people NEED my product. Decide whose problem you want to solve the most and find those people.
- Personally Brand and Create your own Content.
This is a big one. Too often, I see Direct Sellers copying and pasting, borrowing, regurgitating other consultant’s graphics or posts. It quite possibly could be one of the worst things you can do. You must stand out and look different than the 150,000 other consultants in your company. Show people you are different. Be memorable. Create a unique website, your own graphics. Post videos, live video, stream. Do things differently than everyone else. If you are going to be in groups and find graphics, use those graphics as inspiration to create your own. Use your own website address on everything. If you look the same as everyone else, then you will blend in and give people no reason to do business with you. Give them reasons. Show them you do things differently.
- Be Consistent.
It is important for people to recognize you. They must know your purpose across all of the social media sites. From your name, to your colors, to your profile picture, it must be easy for people so say, “Oh I know her, she is the __________________ girl.” Use consistent fonts, colors, look, ideas, posts etc. What resonates with your audience? What is your message and make sure that is clear across every platform?
Too many Direct Sellers are so consumed with posting, that they forget to be social. That is right, no one wants to be ignored. It is not enough to set up your accounts and then disappear. That basically says you show up to post but you could care less what your audience has to say. It is the worst message you can send people. Ask people questions. Ask their opinion.
- It’s About Them, Not You. Stop promoting yourself.
80% of your content (posts, videos, shares etc.) should be valuable content such as tips, tricks, strategies and inspiration. 20% of even less should be marketing material. Stop pushing your sale and build relationships. Period.
- Um Check Your Stats. Der!
If you are going to use Social Media, then you need to know what is doing well and what your audience likes. DO NOT post just for the sake of posting. Give your peeps what they want to see. Learn how to use the analytics and stats provided by the platform and then listen. Too Many Direct Sellers just throw crap at the wall. Want a more active platform then listen to the fans that are watching.
- Promote other people.
Yeah I said it. Too many business owners out there want to take credit for everything they share. Help others. Give more than you take. Promote the people that are sharing the valuable information for you. Why not? To many direct sellers are so worried about getting ahead that they will knock down the next guy to get there. Be inspired by people. Stop being intimidated and worried that someone may get a head of you. When you put others first, you truly win.
You must stand up, stand out and be different on Social Media. Yes, it takes longer. Yes, its hard work but nothing that is worth it comes easy. Stop being lazy and stop making excuses. Commit to the work and then sit down and do it. If It means finding resources that will shorten the learning curve, so be it but quit giving up every time something is hard or you don’t understand it. Slow down, master what you need to master. Stop being side tracked by shiny objections. Build relationships and grow your business. The Direct Sales industry is an incredible industry. Too many give up when hard work looks them in the face. You have the capability of doing anything you want; you just have to want to bad enough.
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