Newsletters that are used in business have been proven time and time again to still be an effective way of reaching your customers on a regular basis. The reasons to have a newsletter in your direct sales business are numerous, but one of the main reasons is that those that are signing up with you are doing so because they know you and want to stay in touch with your products. That is a huge advantage to get your message across.
Adding interested people to your newsletter does not have to be difficult. There are plenty of ways to inspire someone to sign up. Plus offer a free download of recipes (depending on your product line), interesting ways to use the product, or any other material that will work with your brand as a thank you. Here are 5 ways to build your newsletter subscriber list.
1. During your home parties it is important to mention several times to those who are in attendance that you have an e-newsletter and how they can subscribe to it. You will also want to mention the benefits of being a subscriber such as subscriber only sales specials, coupon codes, free shipping codes, etc.
Optional – Offer attendees a special one-time only discount of 5% off their order placed at the home party if they subscribe to your email newsletter (obtain their email address and subscribe them or take your computer along to the party and let them subscribe immediately themselves while you process their order.
2. Make sure you have a newsletter subscription box on your consultant web site, business blog, personal blog and advertise your newsletter on all of your social media channels such as LinkedIn, Facebook, Twitter, Pinterest, etc. Add an incentive for signing up.
3. Print up some stickers about your online e-newsletter and place them on your catalogs, order forms, sales flyers and on the back of your business cards. These stickers should be bright & colorful so that they draw the reader’s attention.
4. Sponsor a product giveaway on a review blog or mom blog. Ask the blogger to make one of the giveaway entries a mandatory or bonus entry if they come and subscribe to your e-newsletter.
5. If you participate in article marketing or guest blogging, include information about your online newsletter in your author’s resource box. Readers who are introduced in subscribing can click the link in your resource box and go over and immediately subscribe to it.
Try these tips and start adding customers and potential customers to your list. It is a great resource that will make a difference in your direct sales business. The idea is to get that newsletter in front of your customers every single month to get them to purchase from you.