If you are branding and marketing yourself online in your direct sales business, one of the most effective things you can do to promote your business and interact with your customers is by publishing a blog. It is a great way to differentiate yourself from other consultants and it allows you to share tips and information.  Let’s take a look at this in depth.

Here are 5 great reasons why you need to be blogging for your direct sales business.

1.)    Blogging will allow you to reach new potential customers, party hosts and team members by allowing you to tap into other areas around the country. If you want a nationwide business, having a strong and visible online presence is a must.

2.)    Established customers can subscribe and/or follow your blog and be alerted to newly introduced products, sales specials, booking specials, business opportunity information, etc. By having your customers follow your blog, you may be able to cut down on some business expenses (catalogs, envelopes, postage, etc.) and get the information to them as soon as it’s released by the company. A blog post can be written within minutes and published quickly for your customer base to see.  Also blogs are great sales promotion tools that every direct sales consultant needs to utilize.

3.)    A blog can help you to provide quick and professional customer service to your established customers. In addition, customers who are interested in what you have to offer can leave questions & comments for you on your blog which you can respond to. Providing quick and efficient customer service can happen via your consultant web site, via your blog or on various social media channels that you are on.  Having an established presence in many areas and using many methods of outreach, including blogging,  is a great way to grow your sales and your business.

4.)    Having a business blog gives the appearance to others that you are a serious and professional business person. Almost all of the big and medium sized companies who do business on the web have a business blog. As a small home business owner, using a blog can improve your professional look and increase your expertise in the field.  Having a blog with tips and product information will cement that professional look.

5.)    Using a Blog for your direct sales business will also mean that you have an additional means to drive traffic to your business website.  By using only the link to your business representative website means that your company gets the traffic. If you are able to feed business through a website such as your blog, you will always have your blog should something change in your business relationship.

Blogging is an easy way to add a new level of interest and expertise to your direct sales business. Do you have to be a great writer?  Not really.  All you need is the desire to learn and share great information about your business and your life with others. 


Jill McCarthy has been in the Direct Sales industry for over 14 years. Jill's uncommon strategies shook up the traditional party plan platform when she combined it with what she has learned from some of the best influences in the Social Media industry. She is at the top level in her own Direct Sales Business, has worked with some of the most well known Direct Sales companies out there and appeared in popular publications such as The FlipFlop CEO, and Network Marketing for Facebook. Jill has personally branded herself across all platforms and prides herself on staying "in the know" of what is trending for Social Media for all Direct Sales Consultants. Connect with her on Twitter.