Avoid the Blogging Blunders in Direct Sales
Using a blog as a tool in marketing your direct sales business is a great way to engage and share product tips and information. Plus you can meet a lot of cool people too. In order to get the most out of your blogging experience, there are a few things that you need to know, especially if your company is a national brand.
* Most companies prohibit you from using their copyrighted photographs and images on your blog unless you obtain permission to use them. Make sure to ask before publishing what you can use and what you cannot. It is best that you take your own photos and use those on your blog.
* If you are blogging about a specific product that your company sells you should refrain from copying and pasting that description from the company’s site onto your blog for two big reasons –
a. That information on the company’s site is usually trademarked and copyright protected.
b. Duplicate content can hurt your blog and the post in search engines. The search engines are looking for original content, so rewrite the description in your own words before publishing the post.
* In regards to photographs and images, you need to properly re-size them for your post. In addition, you should not overload the post with too many images would could crash browser windows and slow down the load time of the page.
* Don’t compare your products to other products found out in the retail marketplace. In other words, you should refrain from bashing companies and/or their products. You can certainly compare your products to others, but it’s best done when you say “similar product A” as compared to your product.
* Don’t let your blog comments go un-moderated! By allowing anyone and anything to leave comments on your blog you are inviting spammers, spam bots and internet trolls to really muck up your blog. It is best to moderate all incoming comments that way you can pick and choose which ones to publish.
Take good care that your direct sales blog is something that is of value to your readers. Share and create great content that speaks well for yourself and your company. Make it fun and your readers will enjoy coming back again and again and that is a nice way of making a name for you and your direct sales business.